Whether you’re starting a business, replacing an outdated website, or finally getting serious about your online presence, Digital Essentials gives you the foundational tools your business needs to look professional, get found, and make it easier for customers to connect with you online.
For $1,999, our team will create a streamlined, professionally designed WordPress website and optimize your Google Business Profile through a focused process designed to get you online in 3 weeks or less.
*Limited number of slots available. A waitlist will be created and completed in the order they are received.
You don’t have to be starting from scratch to need a fresh start online.
Digital Essentials may be a great fit if:
Essentials is less about how long you’ve been in business and more about what your business needs now.
We’ve streamlined our process so you can get the professional digital presence you need without paying for features, meetings, or customization you don’t.
A modern, mobile-friendly 3 – 5 page website designed using a proven Blue Canopy framework selected to complement your business and goals.
During your work session, we help to organize and present the essential information your customers need, including your services, business information, calls to action, photos, and other core content.
Your website will include foundational optimization such as:
Your website is only part of your digital presence. We’ll also help create/claim or simply verify your Google Business Profile accurately and professionally represents your business.
Optimization may include:
The goal is a profile that is complete, accurate, professional, and better positioned to support your local visibility.
Option to setup Meta Business Suite including Facebook and Instagram. ($399 one time)
One of the ways we keep Essentials efficient is by replacing weeks of scattered meetings and back-and-forth emails with one focused working session.
Once your screening form has been reviewed and approved by our team, we will schedule your work session. Before your session, we’ll give you a clear list of information, content, photos, account access, and other materials to gather within the first week.
Upon your completion, we will schedule 3–4 focused hours on one day working through your:
When the Planning Sprint ends, our team gets to work.
No endless discovery meetings. No months-long website process.
Complete our short Essentials Screening Questionnaire. We'll review your needs and make sure the streamlined package is appropriate for your business.
Once your project is confirmed, you'll receive a detailed intake checklist and access to your Google Workspace so you know exactly what to gather before your Planning Sprint.
We'll work together during one concentrated 3–4 hour session to collect information, make decisions, and prepare your project for production.
Our team takes it from there, creating your website and optimizing your Google Business Profile.
You'll review the completed work, provide timely final feedback, and we'll prepare your new digital presence for launch.
Your website will be live in three weeks or less!
Digital Essentials isn’t a website builder, template kit, or do-it-yourself platform.
You’re working with the Blue Canopy team.
We’ve simply created a more efficient way to deliver the essential website and digital visibility services many businesses actually need.
Rather than beginning every project with a blank screen, Essentials uses a proven website framework that allows us to focus our time on your content, your business, your customers, and getting the important details right.
That means less time spent reinventing the wheel and a professional result at a more accessible investment.
Launching your new digital presence is only the beginning.
WordPress needs maintained. And someone has to keep an eye on all of it.
Need to change your hours? Add a team member? Swap a photo? Update a service? Send it our way.
We’re here to help keep your digital presence accurate, active, and working for your business.
*399 one time fee applies
*Monthly website update time does not roll over. New pages, major design changes, new functionality, e-commerce, integrations, and substantial content development are quoted separately.
Every quarter, we’ll take a closer look at your digital presence to make sure the essentials are still doing their job.
We’ll check items such as:
It's one more way we help make sure your digital presence doesn't become something you launch once and forget.
No, and that’s intentional.
Digital Essentials works best for businesses with a finalized business identity, defined services, clear decision-makers, and relatively straightforward online needs.
A custom website project may be a better fit if you need:
Not sure which applies to you?
That’s exactly what our screening process is for.
We’ll review your needs first and let you know whether Essentials makes sense or whether another Blue Canopy solution would serve you better.
The streamlined process works because we come prepared and you do too.
We’ll give you a clear checklist so you aren’t left wondering what to prepare.
Not at all.
Essentials is designed for both new and established businesses. It can be just as valuable for an existing business with an outdated website or neglected Google presence as it is for a business establishing its digital presence for the first time.
No. The Planning Sprint is the focused information-gathering and planning portion of the process. Once we’ve collected everything we need, our team moves directly into design and production.
Our goal is to launch your completed digital presence within three weeks or less, provided required information and approvals are received on schedule. Additional fees will apply if you do not provide information on time.
The short answer is YES! Read our blog to learn more.
Digital Essentials uses a proven Blue Canopy website framework selected to fit your business goals rather than beginning with a completely custom design process.
Your business information, messaging, photography, services, calls to action, and other content are incorporated to create a professional presence specific to your business.
Businesses requiring greater customization may be better served by a custom digital package.
That’s okay. Many Essentials clients may already have a website that simply no longer represents their business well or has become outdated.
We’ll review your existing presence during the screening process and determine whether Essentials is the right path forward.
Great. We’ll review and optimize your existing profile to the latest standards rather than creating another one.
If your business is eligible for a Google Business Profile, we’ll help establish and optimize it as part of the Essentials process.
Online-only businesses that do not interact with customers in person may not be eligible for a Google Business Profile. We’ll identify that during screening.
A professional digital presence requires ongoing care.
Your monthly plan keeps your website hosted, maintained, secure, backed up, and monitored while also helping keep your Google presence and other essential business information current.
Instead of handing you a website and wishing you luck, we stay with you.
Most small businesses don’t need a giant website, complicated marketing plan, or another platform to manage yourself.
You need the essentials done well.
Have questions or ready to learn more? Send us a message and our team will be happy to help.
Our offices will be closed Tuesday, December 31 and Wednesday, January 1 for New Years.
For any website related issues, please submit a ticket.
Our offices will be closed Thursday, November 28 and Friday, November 29 for Thanksgiving. For any website related issues, please submit a ticket.