Email Marketing

Growing and maintaining your email marketing lists is a crucial part of a successful marketing plan. It is important that your email contacts have opted in or subscribed to your list. Although social media is a key component of marketing your business, you don’t own or have control of the platform. Having email addresses for your clients and potential clients allows you to speak directly to your captive audience.

It is key to use an Email Service Provider (ESP) to manage your strategy. This allows all aspects of email marketing to be fully integrated and trackable. It also ensures better delivery and follows anti-spam legislation.