Your brand is an encapsulation of you and everything you do!

Which drives the pique importance in having a definitive brand identity across all fronts.

Achieving optimal Brand Alignment involves the act and procedures necessary to ensure that ALL of your brand’s marketing assets and customer interactions provide a constant fluidity of appearance and voice in communicating your singular, cohesive brand story.

You may or may not already realize that you need to align your brand for success, but why? Among a long list of enormous benefits, here are three major ones:

• Creates brand recognition and trust.
  • This allows your customer base to adhere to who you are as a business.
• Establishes a heightened sense of professionalism.
  • Keep in mind that professionalism is completely subjective to you and your brand values!
• Enables ease in creating visuals that coordinate with your unique “look”.
  • Your time is VALUABLE! Having a clear understanding of how your brand shows up online or in-person can make the decision-making process a breeze.

Are you still not totally convinced? Check out this excellent resource on why Brand Consistency Matters!

The Pre-Checklist Checklist

– Do my socials match the vibe of my website?
– Do my print materials convey a consistent brand message?
– Do my products “SCREAM” the energy of my brand?

If you’re struggling to answer these three questions, the Blue Canopy Marketing Quick and Painless Brand Alignment Checklist is here to help you get on track with branding success!

Keep track of your brand as you go through by simply checking each box as it applies!

Website

Does your homepage quickly and clearly communicate your brand? Visually and textually?

Is your logo, and maybe even your tagline, displayed sharply within the heading and footing of your site?

Is your brand’s signature color palette and font types consistently infused throughout the entirety of your site?

Does your website include social media buttons that link out to connect viewers with your brand on those platforms?

Is your brand’s solution to your customer’s problem emphasized on your website?

Does all of the content within the pages of your site use the same tone and voice?

Are you using images and visuals that share the same look and feel across the board?

Does your about page share your brand story through your core values, mission, and vision?

Social Media

Consistency in URLs and usernames across platforms.

Properly sized, high-resolution logo for all of your profile images.

Banners/cover photos provide the same look and feel, while relaying similar key messaging or services.

Do your bios/about pages contain the same, correct, and up-to-date information?

Are your services, products, and pricing consistent and accurate across the board?

Are your pinned posts recent and still relevant to your brand messaging?

Is your brand voice similar throughout all of your branded content?

Are your hashtags relevant to your post content and brand as a whole?

Email Campaigns

Is your tone of voice synonymous with how your brand communicates everywhere else?

Are you using a custom branded template to help boost brand recognition and recall for your subscribers?

Do you include links/button to direct readers towards your website, online store, social media pages, or elsewhere in relevance to your brand?

Are your subject lines on brand with who you are as a business?

Are you incorporating images that match the vibe of your brand’s overall appearance?

Is a high-resolution version of your logo featured within every email?

Are your campaign subjects and names on point with your brand’s mission and central objectives?

Does your email address incorporate your brand/business name?

Print Collateral

Are your business cards brand-centric in design?

Is your branding easily recognizable when customers/bystanders look at your storefront?

Do your handout marketing materials (Brochures, Booklets, Coupons, Mailers, etc.) all emit the same brand concept both visually and tonally?

If you advertise locally through channels such as billboards, event sponsorships, radio placements, etc. is your branding translated the same on all of these fronts?

Does the style of your content writing read as though it was written by one centralized voice on every piece of marketing material you distribute?

Are you using high-quality imagery and logo files on all of you branded print collateral?

Is your brand’s contact information included on all of your printed materials?

Products/Services

Are your employees trained to deliver the same branded experience to customers per every service interaction?

Do your tangible products emulate your unique brand style? Either within the product itself or its packaging?

Are your products easily decipherable from that of your competitors?

Does your product branding demonstrate who you are as a brand, or even speak to the benefits of selecting your brand over competitors?

Is your brand personality evident and consistent with customers over the phone? Regardless of which employee may be speaking?

Is your in-store experience on brand for your business in terms of atmosphere, hospitality, and décor?

If you have an online store, is this digital shopping experience branded accordingly in color, imagery, and even the tone used in your product descriptions?

Do you provide ongoing support services, warranties, or guarantees that are representative of your brand’s values and overall mission?

Achieving Ultimate Brand Alignment

Still have some unchecked boxes? No Worries! Your journey to brand alignment is just steps away. Refer back to this list often to ensure your brand is appearing consistently everywhere your business extends itself!

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Click here to read our previous post, 5 Signs it’s Time to Redesign Your Website.

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